If your restaurant is included in an article about the Best Cedar Valley Restaurants You May Have Forgotten That Are Still Here, that's probably a tell-tale sign that your location might not be the best.

"Finding a more visible location" is one of the reasons given for relocating on Z's Restaurant & Lounge's Facebook page, when they made the announcement that they are closing their Waterloo location and moving to Waverly. The many "regulars" of this restaurant will tell you the slogan on their website is correct, they're the "Cedar Valley's best kept secret for great family style food". However, being a "best kept secret" is not always a good thing. Z's is kind of hidden away, "out in the boonies", on West Airline Highway in Waterloo.

Z's Facebook page also cites the challenge of adjusting expenses while enduring the Covid-19 pandemic. Management was able reduce labor costs, and cut food costs, but the "one big final step to continue Z's was for us to find a more visible location and we also felt the need to downsize, slightly." It's evident that they looked at many locations in the Waterloo/Cedar Falls area, but none of them seem to be the right fit.

Important message regarding the future of Z's Restaurant.

This past year has been nothing short of challenging. We...

Posted by Z's Restaurant on Sunday, February 14, 2021

Z's has not set a date for when the Waterloo location will be closing, but plans to reopen in its new Waverly location in mid to late spring.

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