![Kellogg’s Has Redesigned ‘Toucan Sam’ And What the Hell is That?](http://townsquare.media/site/725/files/2020/05/RS14521_450667753.jpg?w=980&q=75)
Kellogg’s Has Redesigned ‘Toucan Sam’ And What the Hell is That?
Toucan Sam has been the mascot of Froot Loops since 1963. His appearance has had a few subtle changes of the years, but his latest 'makeover' is a bit....um, colorful?
This is what he has looked like for as long as I can remember:
And here's Sam's new look:
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