Iowa Strong: Hy-Vee And Fareway Announce New Community Initiatives
Iowa has two proud grocery chains that were both born in the Hawkeye State: Fareway (Boone, Iowa) and Hy-Vee (West Des Moines, Iowa). Both are stepping up their love for their home state with two awesome new initiatives:
According to a press release we received by email, Fareway announced today, Monday, that they plan to donate $200,000 to the Iowa Chamber of Commerce Executives (ICCE). This will provide $1,000-2,000 in gift cards to ICCE chamber of commerce members in the communities Fareway serves. This will be a nice and helpful boost for area small businesses and their employees who could use extra money to purchase groceries and other essentials during the difficult time.
There's six Cedar Valley Fareway locations.
Meanwhile, Hy-vee announced in a press release we received via email, that they're Hy-Vee looking for photos to recognize hometown heroes and essential workers throughout the state. The photos will be displayed on Hy-Vee’s various social media platforms as part of a a video montage for the company's #HelpfulSmileStrong campaign and as an extension of Hy-Vee’s recent heroes ad currently airing on TV.
Hy-Vee and Hy-Vee Gas have several area locations.
(Fareway information courtesy of Emily Toribio Corporate Outreach and Communications Manager - Hy-Vee information courtesy of Christina Gayman Director, Public Relations for Hy-Vee)