Iowa Coffee Roaster Will Partner with Massive Movie Franchise

If you or your company had the chance to work with a movie franchise as large as the Marvel Cinematic Universe, it'd be really, really stupid to turn it down. According to Business Insider, the 28th-ranked movie in the franchise, The Incredible Hulk, made $264.7 million worldwide. So yeah, they've got plenty of money to go around.

One coffee roaster company in Des Moines, BLK & BOLD is lucky enough to be working with the MCU and their new movie, Black Panther: Wakanda Forever. In fact, it will be an official coffee licensee for the upcoming Marvel Studios film.

This is what the company said on their website regarding the new branding: "The limited-edition licensed packaging delivers the same delicious quality of coffee while still giving back to the community. This time, we suit up our packaging to feature some of your favorite Black Panther characters like Shuri, Okoye, Nakia, and M'Baku!"

Two of its signature blends, "Smoove Operator" and "Rise & GRND" will be in the limited-edition packaging. K-Cups will also be available in the packaging.

The money from purchasing the Black Panther licensed packaging won't all go to the business, according to the company's website: "BLK & Bold pledges 5% of its profits to nonprofit organizations nationwide that are dedicated to giving America's children-in-need a better tomorrow. In support of the upcoming film, we proudly highlight our trailblazing partners making an impact in the Science, Technology, Engineering, Mathematics, and Fine Arts field."

This isn't the first time BLK & BOLD has partnered with a company that operates nationally. Per WQAD, "The collaboration with Marvel Studios is just the latest of BLK & Bold's partnerships. The company has also partnered with the NBA to sell 'The Warm-Up' blend."

Wakanda Forever will appear in theatres starting November 11.