Shop small. Shop local. Shop Small Saturday is Nov. 24th

Unlike the major corporations and retailers fighting for your business on Black Friday or Cyber Monday, Shop Small Saturday focus on our local stores in the area. Shop Small Saturday is always the Saturday after Black Friday so this year it is November 24th. Shop Small Saturday was a campaign launched in 2010 by American Express during a time when many small businesses were struggling in the U.S. during the recession. Since 2010, there has been an estimated $85 billion spent at local, independent retailers and restaurants. 90% of the people that shop during Shop Small Saturday believe that it is a positive impact in their community.

For NE Iowa, there are plenty of businesses participating in Shop Small Saturday and we have ranked the top 5 NE Iowa areas to go shopping on the 24th for Shop Small Saturday.

5. Downtown Independence

4. Downtown Oelwein

3. Downtown Waverly

2. Downtown Waterloo

1. Main Street Cedar Falls

So I say for the holiday shopping, skip the big guys. Sleep in on Black Friday and avoid the big retailers. Wake up on Saturday the 24th, get a coffee from a coffee house and support our local businesses on Shop Small Saturday. Also, let people know that you are shopping small by using hashtags on social media: #ShopSmall #SmallBizSat and #DineSmall.