Just in time for the arrival of the Easter Bunny,

photo:Arne Trautmann

New Zealand-based pizza company Hell Pizza has created an attention-grabbing billboard to promote their new "rabbit pizza", that was made from hundreds of real rabbits. The billboard reads: "Rabbit Pizza. Made from real rabbit. Like this billboard."

The company posted on it's Facebook page: "As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island. For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product."

Click here to see the billboard