Every time a movie about and for audiences who aren’t white and male does well, everyone acts like it’s a big surprise. “Black people and women like movies? Who’da thunk it?” It’s actually not surprising at all that Straight Outta Compton had a massive opening, handily defeating its more standard competition. Because all kinds of people like movies and when you make movies for all kinds of people, you end up with huge weekends at the box office.
Ride Along was one of the surprise hits of 2014, making a massive pile of cash in the traditionally slow month of January. A sequel was inevitable. Like clockwork, Ride Along 2 is set to arrive almost exactly two years to the day after the first film. Which means the second outing of Ice Cube and Kevin Hart’s mismatched buddy cops was written, shot, edited and will be released in the space of 728 days.
All of Peter Jackson’s Middle-Earth movies have pushed the boundaries of the PG-13 rating, but it looks like the extended edition of The Hobbit: The Battle of the Five Armies may be the Halfling that breaks the Oliphaunt’s back. It seems that the longer version of the trilogy capper, which is returning to theaters this October, has been slapped with an R-rating by the MPAA.
A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
The new Black Mass trailer pulls the focus back from Johnny Depp’s performance as the notorious gangster Whitey Bulger, showcasing an ensemble of actors that has to be seen to be believed. And like any movie set in Boston, each and every actor wield their accents like bricks. This isn’t a Boston movie – it’s a Baahstin movie and everyone in the cast is seemingly trying to one-up the others when it comes to dropping their R’s.
Edge of Tomorrow — the best summer blockbuster of 2014 — may have underwhelmed at the domestic box office, but it’s difficult to find anyone who actually watched it who didn’t have a great time with it. So when Tom Cruise starts teasing a potential sequel that will reunite him and Emily Blunt for another round of time-traveling, alien-shooting, heavy-armor-wearing, yoga-posing awesomeness, our ears perk up. Yes please, we would like an Edge of Tomorrow 2.
There is a lot to love in the new red band trailer for The Night Before, which feels like someone took a long look at the career of Seth Rogen thus far, selected everything about his work that people enjoy, and assembled it into one crazy package. This trailer has everything you’d come to expect from a Seth Rogen movie in the year 2015: drugs jokes, fear-of-growing-up jokes, bromance jokes, relationship jokes, unexpected sentimentality, and, of course, a cast that includes a whole bunch of people you really like.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
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